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Kacey Finch
COMMUNICATIONS PROFESSIONAL
About Me!
Born and raised in Ormond Beach, Florida, I knew from a young age that I wanted to be a writer. Today, I'm a results-driven communicator with a passion for storytelling, content creation, employee engagement and communications strategy.
I am currently a senior communications specialist at Brinker International, home of Chili’s Grill & Bar and Maggiano’s Little Italy, where my focus lies on driving employee engagement and awareness through internal communications. Throughout my time at Brinker, I've spearheaded an internal newsletter rebrand, elevated the use of employee communications channels, developed and executed several communications plans for projects and meetings, and led the company's diversity and wellbeing communications.
Over the course of my college career at the University of Florida (Go Gators!), I developed a niche for health communications, having interned at the UF Health Cancer Center, UF Health News and Hollings Cancer Center. I continued my health communications career at the UF Health Cancer Center, connecting with doctors and patients to raise awareness for cancer research, treatments and experiences through blog posts, press releases and feature stories.
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During the pandemic, I set out on a new venture – helping small businesses with their communications efforts through my freelance business, Finch Communications.
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After relocating to Dallas, Texas, I transitioned into a remote role at Kepro (now Acentra), a company focused on improving the healthcare experience for priority populations, where I helped significantly grow the company LinkedIn page, manage company and client websites, write press releases and blogs posts, assist with a company acquisition and more.
Work Experience
Brinker International
Sr. Communications Specialist | Sept. 2023 - Present
Developing and executing comprehensive internal communication strategies to ensure consistent messaging and alignment with organizational objectives.
Overseeing communication channels, including newsletters, calendar invites, digital boards and town hall meetings, to facilitate effective information dissemination to employees.
Leading the internal communications for an enterprise-wide change management project, impacting over 60,000 Team Members.
Managing results-oriented communications initiatives, such as an open enrollment communications campaign that resulted in an 8% increase in benefits enrollments, the first increase the company has seen in over five years.
Communications Specialist | Jan. 2022 - Sept. 2023
Worked with internal partners to communicate business updates, campus events, action items and more through multiple channels, such as our newsletter, digital screens, calendar invites, live broadcasts and standalone emails.
Developed and executed communications plans for company-wide projects and priorities, such as open enrollment, employee wellbeing, diversity months, culture events, internal meetings and conferences, and company announcements.
Led the rebrand of our internal newsletter – hosted roundtables to gather feedback, partnered with a graphic designer, onboarded a new email platform, crafted an updated content and cadence strategy and presented the rebrand to our Chief People Officer.
Finch Communications
Owner & Freelance Creative | Feb. 2020 - Present
Developing communications strategies that best support clients’ brands through the careful selection of words and design elements.
Creating content for clients, such as social media posts, blog posts, emails, flyers and websites.
Kepro (now Acentra)
Marketing & Communications Specialist | May 2021 - Jan. 2022
Strategized to grow social media efforts, resulting in tripling Kepro's LinkedIn following in less than 6 months.
Worked with all departments of the company to produce internal and external content, such as email marketing campaigns, flyers, social media posts, blog posts, press releases and media pitches.
Maintained the company website and migrated client websites.
Planned and executed communications for company acquisitions.
UF Health Cancer Center
Communications Specialist | Jan. 2020 - May 2021
Curating content for daily, monthly, quarterly and annual publications, social media, events and more.
Conducting interviews with patients and physicians and developing news stories, press releases and blog posts that positively impact the reputation of the Cancer Center.
Managing website and social media content and posting.
Communications Intern | May 2018 - Dec. 2019
Assisted with curating monthly member newsletters, updating website content and creating marketing materials for events.
Crafted blogs, press releases, patient stories and social media posts.
Hollings Cancer Center
Communications Intern | June - July 2019
Wrote stories, blog posts and press releases about patients, research discoveries and more.
Brainstormed content ideas in staff meetings.
Participated in communications efforts for an inaugural bike riding fundraiser.