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COMMUNICATIONS SPECIALIST

Kacey

Finch

About Me

About Kacey

Born and raised in Ormond Beach, Florida, Kacey knew from a young age that she wanted to be a writer. Today, she's a results-driven communicator with a passion for storytelling, content creation, employee engagement and communications strategy.

 

Kacey is currently a communications specialist at Brinker International, home of Chili’s Grill & Bar and Maggiano’s Little Italy, where she is focused on driving employee engagement and awareness through internal communications. Throughout her time at Brinker, she's spearheaded an internal newsletter rebrand, elevated the use of employee communications channels, developed and executed several communications plans for projects and meetings, and led the company's diversity and wellbeing communications. 

 

Over the course of her college career at the University of Florida (Go Gators!), Kacey developed a niche for health communications, having interned at the UF Health Cancer Center, UF Health News and Hollings Cancer Center. She continued her health communications career at the UF Health Cancer Center, connecting with doctors and patients to raise awareness for cancer research, treatments and experiences through blog posts, press releases and feature stories.

During the pandemic, Kacey set out on a new venture while stuck at home – helping small businesses with their communications efforts through her freelance business, Finch Communications. 

After relocating to Dallas, Texas, Kacey transitioned into a remote role at Kepro (now Acentra), a company focused on improving the healthcare experience for priority population. She helped significantly grow the company LinkedIn page, manage company and client websites, write press releases and blogs posts, assist with a company acquisition and more. 

Work Experience

Work Experience

Jan. 2022 - Present

Communications Specialist | Brinker International

Working with internal partners to communicate business updates, campus events, action items and more through multiple channels, such as our newsletter, digital screens, calendar invites, live broadcasts and standalone emails.

Developing and executing communications plans for company-wide projects and priorities, such as open enrollment, employee wellbeing, diversity months, culture events, internal meetings and conferences, and company announcements.

Led the rebrand of our internal newsletter – hosted roundtables to gather feedback, partnered with a graphic designer, onboarded a new email platform, crafted an updated content and cadence strategy and presented the rebrand to our Chief People Officer.

May 2021 - Jan. 2022

Marketing & Communications Specialist | Kepro (now Acentra)

Strategizing to grow social media efforts, resulting in tripling Kepro's LinkedIn following in less than 6 months.

Working with all departments of the company to produce internal and external content, such as email marketing campaigns, flyers, social media posts, blog posts, press releases and media pitches.

Maintaining the company website and migrating client websites.

Planning and executing communications for company acquisitions.

Feb. 2020 - Today

Freelance Creative | Finch Communications

Developing communications strategies that best support clients’ brands through the careful selection of words and design elements.
Creating content for clients, such as social media posts, blog posts, emails, flyers and websites.

Jan. 2020 - May 2021

Communications Specialist | UF Health Cancer Center
Curating content for daily, monthly, quarterly and annual publications, social media, events and more. 

Conducting interviews with patients and physicians and developing news stories, press releases and blog posts that positively impact the reputation of the Cancer Center.

Managing website and social media content and posting. 

May 2018 - Dec. 2019

Communications Intern | UF Health Cancer Center 

Assisted with curating monthly member newsletters, updating website content and creating marketing materials for events.
Crafted blogs, press releases, patient stories and social media posts.

June - July 2019

Communications Intern | Hollings Cancer Center

Wrote stories, blog posts and press releases about patients, research discoveries and more. 

Brainstormed content ideas in staff meetings.

Participated in communications efforts for an inaugural bike riding fundraiser. 

Education

Education

UNIVERSITY OF FLORIDA

2016 – 2019

Bachelor of Science in Journalism 

Minor in Business Administration

Contact Me

Contact Me

  • LinkedIn

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